|
ABOUT
SALLEY
| Education
|
-
M.A., Ed. Admin., NMSU, 1981
- B.A.,
English, SUNY at Albany, 1970
|
| Special
Expertise |
- Technical
editing
- Personnel
management
- Marketing
and sales
|
|
Capabilities
and Accomplishments
Responsible
for:
|
- Sales,
marketing, business development, recruiting, hiring, firing,
fiscal management, day-to-day operations and administration.
|
| Recent
projects: |
- Designed
and produced text and cover for Green Zia Award applications
for 2 Albuquerque manufacturers
- Technical
editor on SPCC manual for New Mexico utility
- Developed
new templates for company reports and correspondence
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|
Other
projects:
|
- Edit
applications for client reports for clarity, organization,
consistency, grammar, punctuation, spelling, and format
- Prepare
public notices for air permit applications
- Developed
corporate mission statement and statement of principles
- Oversaw
creation of corporate image
- Provided
information on vision, target market, and marketing methods
- Developed
marketing and service brochures for ESI
- Oversaw
creation of web site and trade show display
- Provided
guidance regarding style, message, and content
- Created
or oversaw creation of advertising for ad campaigns for
site assessment and air quality services
- Provided
text and guidance on target market and image
- Recruit
additional staff to support new projects
- Prepare
proposals to outline qualifications, approach and costs
- Provide
staff training and motivation re corporate mission
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